Google Ads and Meta Ads
Google and Meta ads that bring in customers.
Google Ads and Meta Ads (Facebook and Instagram) campaigns set up for leads and sales. Every penny counted, every result visible in the report.
What you gain
Every penny of your budget works for sales.
- emergency plumber near meSponsoredyourplumber.comEmergency Plumber – There in 1 Hour
Google Ads in search
Your ad appears exactly when a customer types what they are looking for into Google. Keywords, negatives, ad copy.
Learn more - AdSkip in 5SearchGmailMapsDisplay networkOne campaign, every Google placement
Performance Max and YouTube
Campaigns across the whole Google ecosystem: Search, YouTube, Gmail, Maps and the display network.
Learn more - Sponsored · ProductsEspresso machine£259Your storeBean-to-cup machine£429Your storeCoffee grinder£69Your store
Campaigns for online shops
Product ads from Merchant Center, a well-tuned product feed and optimisation for revenue.
Learn more - Your companySponsored20% off
your first visityourcompany.comBook nowFacebookInstagramMeta Ads: Facebook and Instagram
Video ads, carousels and Reels aimed at the right audience, with creatives for every format.
Learn more - Get a free quoteAnna Nowak+48 600 100 200anna@…SendEmailCRMSheet
Lead generation campaigns
Meta forms and landing pages. Each enquiry goes straight to your inbox, CRM or spreadsheet.
Learn more - Websiteviewed the offerFacebookYouTubeCame backand orderedreminder after 1–7 days
Remarketing
You bring ads back to people who visited your site but have not yet got in touch.
Learn more - A · 1:1B · 9:16best CTRC · 16:93 variants ready to test
Ad creatives made with AI
Graphics, video and copy variants produced quickly, so you can test more ideas on the same budget.
Learn more - VisitFormLeadPurchaseGoogle AnalyticsMeta Pixel + APIevery event measured and passed to the algorithms
Conversion tracking
GA4, Google Tag Manager, Meta Pixel and Conversions API. The algorithms learn from real enquiries and purchases.
Learn more - ACTR 2.1%Bwe scale itCTR 4.3%Test: ad headline · 50/50 traffic
Optimisation and A/B tests
Search terms, bids, budgets and creatives under constant control. We scale what works.
Learn more - Monthly report · exampleCost per lead£9Cost per customer£42SearchearningFacebookearningDisplay networkto switch off
Plain-English reports
What a lead and a customer cost, which campaigns earn money and which only spend your budget.
Learn more
I run campaigns for businesses that want customers, not just clicks. I start with measurement, because without properly set up conversions every campaign runs blind. Then comes structure, creatives and regular optimisation. I connect ads with SEO, your website and automation, so no lead gets lost on the way.
Google or Meta?
Two channels, two different jobs.
Google Ads
When customers are already searching
Someone types a service or product name into Google and is ready to buy. It works well for local services, urgent needs, B2B and online shops.
Meta Ads
When you need to spark their interest
You reach people who are not searching yet but match your ideal customer profile. It works well for visual products, events, new services and lead generation.
What you get
At every step, you know where you stand
No jargon and no buying blind. You know what you get, what it costs and when you will see results.
- 1
You know what you are losing
I check your account and tracking: what each customer costs and where money leaks.
- 2
You know the plan and budget
Goals, budget, audiences and creatives agreed upfront, with no surprises.
- 3
Ads bring in enquiries
Campaigns go live and keep improving: keywords, bids, creatives, tests.
- 4
You see results every month
A simple report: how many enquiries, at what cost, and what we scale next.
Why me
30 years in IT. I have seen it all.
I have worked with international corporations (Mercedes-Benz Polska, Abbott Laboratories, the Embassy of the State of Qatar) and with hundreds of small and medium businesses. I know when to reach for a ready-made solution and when to design something from scratch.
See clients and projects- I connect ads with the rest of the system: SEO, your website, forms and automation. A lead from a campaign goes straight where it should.
- I start with measurement: GA4, Tag Manager, Pixel and Conversions API. I optimise for real conversions, not clicks.
- I prepare creatives and copy variants with the help of AI, so we test more ideas for the same budget.
- I work in your ad account. The data and campaign history stay with your company.
Frequently asked questions
FAQ
Your question is not here? Call or write, I reply within 24 hours.
How much do I need to spend on ads?
It depends on your industry and competition. We set the budget after analysis: how much a click costs in your industry and how many clicks it takes to win a customer. It is better to start with a sensible amount and scale what works than to spend a lot blindly right away.
Google Ads or Meta Ads: where do I start?
If customers are already searching for your service on Google, we start with Google Ads. If you first need to spark interest in a product or offer, Meta works better. For many businesses the best results come from both channels together, topped up with remarketing.
When will I see results?
You get the first data within the first few days. Google and Meta algorithms need a few weeks to learn, though, and the campaign needs time to be optimised. So we judge results over a month, not a single day.
Do I pay the ad budget to you?
No. You pay the ad budget directly to Google and Meta, from your own ad account. From me you get a separate invoice for setting up and running the campaigns.
Other services
What else I can help with
Free consultation
Let's talk about your business
A no-obligation chat: I'll tell you what will really bring you more customers and what it costs. I reply within 24 hours.
