Google and Meta ads · Meta Ads: Facebook and Instagram
Facebook and Instagram advertising that reaches people who could become your customers
Facebook and Instagram ads show your business to chosen people nearby who may be interested in your offer. I prepare the campaign and the materials and watch the results, so you get phone calls rather than just likes.
your first visit
Do any of these sound familiar?
- You post regularly, but you can't see any new customers from it.
- You boosted posts with the button and got likes instead of enquiries.
- You don't know who to choose as the audience for your ad.
- You have no time or ideas for graphics and videos for ads.
- The ads cost money, and you can't say whether they pay off.
Facebook and Instagram work well when the ad has a clear goal and reaches the right people. Without that, it is easy to spend money on likes.
What it is
What Facebook and Instagram advertising is
Meta Ads are paid ads shown on Facebook and Instagram as photos, short videos, carousels and Reels. Unlike Google, they reach people who are not searching for anything, so they have to catch interest with what they show. That is why good materials and matching the ad to the audience matter so much.
I set who the ad should reach: people in your area, of the right age, with interests linked to your offer. I prepare several versions of graphics and text, because one usually turns out to work clearly better than the rest. Over longer cooperation I show you which one and why.
The ad should lead to action: a message, a form, a phone call or a visit to your shop. I set up tracking so you can see which ads brought such enquiries and which only brought clicks. I judge results once enough data has been collected, so I don't react to random ups and downs.
What you gain
What you get from Facebook and Instagram ads
You reach the right people
The ad shows to people in your area and to the group that may be interested in your offer, not to everyone in turn.
You show your business at its best
Photos, short videos and Reels build an impression and trust before the customer even gets in touch.
You stop paying for likes
The campaign aims at enquiries and messages. They are my measure of success, not the number of reactions.
You save time
Materials, settings and improvements are handled by someone who runs such campaigns every day.
Example
What it looks like in practice
Before the campaign
After the campaignAn illustrative example based on situations I often meet in small businesses.
Step by step
What it looks like from your side
- 1
A conversation about your offer
Your part: a conversationYou tell me who you want as a customer and what you most want to sell. We set the goal of the campaign.
- 2
Access to the account and profile
Your part: a few clicksYou give me access to your business page and ad account. If they are missing, I help you set them up.
- 3
Materials and approval
Your part: approvalI prepare graphics, short videos and texts. You look at everything before launch and tell me what to change.
- 4
Campaign and improvements
Your part: a reportI launch the campaign and after a few days start checking which ads work. I switch off the weaker ones and build on the better ones.
What you get
What you get
- A campaign set up with chosen audiences from your area
- Graphics, carousels or short videos prepared for advertising
- Ad texts in several versions to find out which works best
- Tracking of messages, forms and calls from the ads
- Regular campaign improvements based on real results
- A report showing what it cost and what brought enquiries
“Facebook and Instagram are not about likes. I set up the campaign so that on the other side there is a person who will write or call.”
Who Facebook and Instagram advertising is for
- Local businesses that want to reach people nearby: beauty salons, restaurants, studios, clubs
- Brands selling something nice to look at: services, products, events
- Owners who post on their profile but don't see it bringing customers
- Businesses that want to remind people who have already shown interest
Frequently asked questions
How is an ad different from boosting a post?
Boosting a post is one button with limited settings, and it usually gets you likes. A real campaign lets you choose the goal, audience and format, and measure how many enquiries it brought. I set up the second one.
Do I have to prepare the graphics and videos myself?
No. I use what you have and help prepare what is missing, including with AI. You approve everything before launch, so nothing goes out without your consent.
How soon will I see results?
The first data appears within a few days, but I judge results once there is enough data, usually after a few weeks. I don't promise overnight effects. I would rather show you honestly what works and build on that.
Who owns the ad account?
You do. The account and the business page belong to you, and I get access to run them. You can look in or take that access away at any time.
See also
What else brings you customers
Free consultation
Let's talk about your business
A no-obligation chat: I'll tell you what will really bring you more customers and what it costs. I reply within 24 hours.
