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Babczynski.ITMarketing · AI · IT for business

Google and Meta ads · Ad creatives made with AI

Ad creatives: graphics and ad copy prepared with the help of AI

A good ad needs an image and a text that stop a person for a fraction of a second. I prepare them quickly, so you can test several ideas instead of betting everything on one.

Do any of these sound familiar?

  • You have had the same banner for a year, and people no longer notice it.
  • You have no designer, and every new ad means a week of fuss.
  • You have good photos but don't know how to turn them into an ad.
  • You write the ad texts yourself and are not sure they will interest people.
  • You are afraid to spend money on a single idea that might not work.

Ads wear out fast. You need several ideas and a simple way to check which one works.

What it is

What AI ad creatives are

Piotr Babczyński

Piotr Babczyński

Marketing, AI and IT for business · Szczecin

30+ years in IT Google AI certificate

A creative is everything a person sees in an ad: the image, a short video, the headline and the text. It decides whether someone stops at your ad or scrolls past it. Good strategy and budget won't help if the ad is bland.

AI helps me prepare more variants in less time: different headlines, different shots of the same product, different formats for Facebook, Instagram, YouTube and search. It doesn't replace a human. I choose what suits your business, refine it and discard the rest.

Where truth matters, meaning the result of your work, the look of a product or people's faces, I rely on your real photos and recordings. AI is for backgrounds, layout and variants, not for showing things that don't exist.

What you gain

What you get from AI creatives

  • More ideas for the same budget

    Instead of one expensive ad you get several different ones. You see which attracts people and build further spending on it.

  • New ads without waiting

    Refreshing a tired ad takes days, not weeks. You don't depend on a designer who happens to be on holiday.

  • Ads for every placement

    You get the same idea in formats for Facebook, Instagram, YouTube and Google. There is no need to start everything from scratch.

  • A look that fits your business

    I stick to your colours, logo and style, so the ads look like yours, not like a template from the internet.

Example

What it looks like in practice

The owner of a small coffee roastery looks hesitantly at a single ad graphic on a screenBefore
A coffee roastery owner has one ad graphic made in a hurry. It has been running for months, clicks are falling, and there is nobody to make a new one.
The same roastery owner smiles as he picks the best of several ad graphics laid out on a tableAfter
He gets several versions of the ad based on his own coffee photos: different headlines, different shots, formats for different placements. He picks his favourites, and after a few days sees which ones attract more clicks.

An illustrative example based on situations I often meet in small businesses.

Step by step

What it looks like from your side

Piotr Babczyński showing clients results on a laptop
  1. 1

    You tell me about your offer

    Your part: a conversation and files

    You say what you sell, to whom and what makes you different. You send your logo and photos if you have them.

  2. 2

    You get proposals

    Your part: a review

    I prepare several different ad ideas: images, short videos and texts.

  3. 3

    You choose and refine

    Your part: approval

    You mark what you like, and I apply your comments. Nothing goes to publication without your consent.

  4. 4

    We test in a campaign

    Your part: reading the report

    I run several versions at once, and after a couple of weeks it shows which work better. Those stay, and I swap the rest for new ideas.

What you get

What you get

  • Several ad proposals to choose from, not just one
  • Graphics and short videos in formats for Facebook, Instagram and YouTube
  • Headlines and ad texts for Google and Meta
  • A consistent style with your logo and colours
  • Files ready to use outside the campaign as well
  • A report on which versions attracted more people
Order ad creatives
Piotr Babczyński talking to a client at a table

“AI speeds up my work, but it doesn't decide for me. I look at every ad as if I were paying for it myself.”

Piotr BabczyńskiBabczyński IT · Szczecin

Who AI ad creatives are for

  • Businesses with no designer and no time to prepare new ads every month
  • Owners with good photos of products or finished work who don't know how to turn them into an ad
  • Shops and services where ads get stale quickly and need frequent refreshing
  • Businesses that want to test several ad ideas before spending money on just one

Frequently asked questions

Don't AI ads look artificial?

They can, if someone types a prompt into a generator and publishes the first result. I use AI for drafts and variants, and I pick and refine them myself. Where a real look matters, such as finished dishes, completed work or people from your team, I base the ad on your own photos.

Do I have to supply my own photos and logo?

If you have them, it is better, because the ad then looks like your business and not like a stock catalogue. If you don't, I will help find a solution. I always show you the ads for approval before publishing.

Do the rules allow AI graphics in ads?

Google and Meta allow such graphics, but have their own rules, for example on misleading content and on labelling. I make sure the ad doesn't promise what doesn't exist and doesn't show unreal results. The details of the rules change, so I check them for every campaign.

How many ads will I get in one set?

It depends on the budget and the goal. I usually start with a few different ideas rather than one, to see which works. We agree the exact scope after a conversation and put it in the offer.

Free consultation

Let's talk about your business

A no-obligation chat: I'll tell you what will really bring you more customers and what it costs. I reply within 24 hours.

Piotr Babczyński working on a laptop