Marketing · Online strategy
A marketing strategy that wins customers.
Data-driven internet marketing for businesses. Competitor analysis, a consistent brand image and campaigns where every penny is counted.
What you gain
You know where customers will come from and what it costs you.
- Personasalon owner, 38Valueslot within 24 hChannelsGoogle · InstagramSearchesComparesBuyscustomer journey
Online presence strategy
Personas, value proposition, customer journey, channel selection. The foundation campaigns are built on.
Learn more - GoogleSocialAdsYouCompetitor ACompetitor BThe gap: competitors are weak on Google, so we start there
Competitor analysis
Who in your industry wins on Google, social media and paid campaigns, and why. Specifics, not generalities.
Learn more - ColoursTypographyAaheadings · text · buttonsNewsame colours everywhere
Consistent brand image
Visual identity, tone of voice and consistency at every customer touchpoint: website, campaigns, social, email.
Learn more - Return on ad spend (example)Google AdsROAS 5.2Meta AdsROAS 3.8LinkedInROAS 2.4we move budget to where it earns
Data-driven campaigns
Google Ads, Meta Ads, LinkedIn: setup, AI-made creatives, remarketing, optimisation for ROAS.
Learn more - Authority in Google and AI searchSEOAI contentPublications
SEO + AI + content
The three pillars of online marketing in one strategy: SEO, AI-assisted content, and publications that build authority.
Learn more - MonTueWedThuFricomments and messages handled
Social media
Content plans, creatives, communication with your audience. A brand people remember and recommend.
Learn more - customers
100%Google organic38%Google Ads27%Meta Ads21%Referrals14%sample dataAnalytics and reporting
GA4, Meta Pixel, attribution and monthly reports showing what brings in customers and what eats the budget.
Learn more - AI“New service: air-con check in 30 minutes”Instagram postCustomer emailGoogle ad
AI in marketing
Automated content creation, personalised communication, graphic creatives in minutes: more tests for the same budget.
Learn more - test 1test 2test 3every test lifts the resultenquiries
Growth and optimisation
A/B tests, iterations, scaling what works. Marketing is an experiment, not blind faith.
Learn more
I build online presence strategies for businesses that want to stop shooting in the dark. I combine SEO, AI and content into one coherent effort, choose the right channels and measure every penny you invest. No waffle, no buzzwords with nothing behind them.
Why me
30 years in IT. I have seen it all.
I have worked with international corporations (Mercedes-Benz Polska, Abbott Laboratories, the Embassy of the State of Qatar) and with hundreds of small and medium businesses. I know when to reach for a ready-made solution and when to design something from scratch.
See clients and projects- I cover the full stack: strategy, website, SEO, campaigns, content, analytics. You don't have to coordinate four subcontractors.
- I use AI where it really speeds up the work (content, creatives, competitor analysis), not just to brag in an offer.
- 30 years of watching the market: I know which trends are worth catching and which are a passing fad.
- Honest success metrics: leads, customers, revenue, not reach and reactions that never show up in the till.
Frequently asked questions
FAQ
Your question is not here? Call or write, I reply within 24 hours.
Where should a small business start with marketing?
With a strategy, even a one-page one: who the customer is, what problem you solve, where that customer looks for information, how you stand out from competitors. Only then do we launch channels: SEO, paid campaigns, social. Spending on ads chaotically without this is wasted budget.
Is it worth investing in SEO or in Google Ads?
In both, in the right order. Google Ads bring quick leads from day one but cost you for every click. SEO builds long-term, “free” traffic, but takes a few months. The best strategy for a small business: Ads at the start for a steady flow, SEO in the background for the future.
How much should I spend on marketing?
A healthy rule: 5 to 15% of revenue, depending on the stage of the business and how competitive the industry is. More important than the size of the budget is how it is split and whether it can be measured. It is better to spend less and know what works than to spend big blindly.
Do you work monthly or per project?
Both. Strategy and campaign launch are project-based, with a defined scope and quote. Running campaigns, SEO and content are monthly, because they are ongoing processes. Always without long-term contracts that tie you in for a year.
Other services
What else I can help with
Free consultation
Let's talk about your business
A no-obligation chat: I'll tell you what will really bring you more customers and what it costs. I reply within 24 hours.
