Marketing strategy · Competitor analysis
Online competitor analysis, so you know what others are doing and how to get ahead
I show you how your competitors look on Google, on social media and in ads. That way you know where to catch up and where you can simply do better.
Do any of these sound familiar?
- A competitor ranks higher than you on Google and you do not know why.
- You do not know how much, or in what style, others in your industry advertise.
- Your offer looks like everyone else's and is hard to set apart.
- You set prices "by feel", without looking at the market.
- You hesitate to enter a new area because you do not know who is already there.
It is easy to overestimate or underestimate the competition. What counts is a picture based on what is actually visible online.
What it is
What online competitor analysis is
It is a structured review of how your closest competitors look online. I check which searches they appear for, how they describe their offer, how they run social media and whether they pay for advertising. Together we pick a few competitors who really compete for your customers.
I do not turn it into a list of curiosities. I turn every observation into a conclusion: what they do well and is worth considering, what they do badly and you can use, and what nobody does, which is where the open space is. The conclusions are written in plain language.
It ends with short recommendations: what to change in your message, offer, website or ads. You get a concrete direction, instead of a feeling that everyone is better than you, or that nobody is a threat. The conclusions are specific and you can use them in your business straight away.
What you gain
What you gain from the analysis
A picture of the market without guessing
You see who your competition really is and how it compares with your business.
Open space to take
You learn what competitors stay silent about, so you can be the first to say it.
Better decisions about your offer
You set prices, packages and messaging knowing the market, not by feel.
Less money wasted
You stay out of areas where a competitor is already out of reach, and choose places where you have a chance.
Example
What it looks like in practice
Before the analysis
After the analysisAn illustrative example, based on situations I often see in small businesses.
Step by step
What it looks like on your side
- 1
Choosing competitors
Your part: pointing them outTogether we pick 3 to 5 companies that genuinely compete for your customers.
- 2
A review online
Your part: nothingI check their presence on Google, their websites, social media and ads. You carry on running your business.
- 3
Conclusions
Your part: a conversationTogether we discuss what this means for your offer and message. You ask about anything that is unclear.
- 4
Recommendations
Your part: a decisionYou get a list of changes, most important first. You apply them yourself or hand them to me.
What you get
What you get
- A summary of the competitors who really matter in your area or industry
- A comparison of their presence on Google, websites and social media
- A look at whether and how they advertise
- A list of each competitor's strengths and weaknesses
- Open spaces you can take
- Recommendations in order of importance
“It is not about chasing others. It is about seeing the market through their eyes and finding a place where you can win.”
Who competitor analysis is for
- Businesses that noticed a competitor has "suddenly" become visible everywhere
- Owners planning a new offer, a new service or a new market
- Entrepreneurs who want to set prices and messaging against the competition
- Companies about to make a bigger investment in advertising or a new website
Frequently asked questions
What does online competitor analysis include?
I check which phrases your competitors show up for on Google, what their websites look like, what they do on social media and whether they advertise. The result is a summary of what they do well, what they do not do at all and where you can do better.
How can I check what my competitors are doing?
Some of it is visible at a glance: the website, Google profile, social profiles and reviews. The rest, such as search phrases or ads, is checked with tools. You can start by typing your service into Google and seeing who shows up, and I will help you turn that into conclusions. Five minutes of your own observation is a good start.
Is the point to copy my competitors?
No. The point is to see where the gaps are, not to repeat their moves. Often the biggest opportunity is where the competition does nothing or says the same as everyone else. Then all you need to do is say something different. Your own clear message works better than a copy of someone else's.
How often should competitor analysis be repeated?
For most small businesses once a year, or at a key moment such as a new offer or website, is enough. If your industry changes quickly, a short review every few months works. After the first analysis I will suggest what is worth tracking. A short update is enough after that.
See also
What else attracts customers
Free consultation
Let's talk about your business
A no-obligation chat: I'll tell you what will really bring you more customers and what it costs. I reply within 24 hours.
