Marketing strategy · Analytics and reporting
Marketing analytics and reports that show what brings in customers
I set up tracking and every month show you in a simple report where your customers came from. You know what works and what you can safely drop.
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Do any of these sound familiar?
- You do not know where enquiries come from: Google, ads or word of mouth.
- Reports from contractors are long and hard to follow.
- You opened Google Analytics once and closed it again in fear.
- You are not sure whether the form and phone number on your site are being counted at all.
- You make budget decisions by gut feeling.
Data without explanation does not help. A report should end with an answer to what to do next.
What it is
What marketing analytics is
It is a system that records where visitors to your website come from and what they do: whether they call, fill in a form or leave. I start by setting up tracking, including tools such as Google Analytics, so that they record what matters to you.
Then I put the data into one simple report. Instead of dozens of numbers you get the few that matter: how many people visited, how many got in touch, where they came from and what winning them cost. I explain each number in one sentence. That way the report takes minutes to read, not an hour.
The report ends with conclusions and suggested changes. If one source brings more customers, I suggest strengthening it. If another costs a lot and brings nothing, I suggest cutting it back. You make the decision with the facts to hand. That makes the report a working tool.
What you gain
What you gain from analytics
You know where customers come from
You see which sources really bring enquiries and which only look good.
A report you can follow without technical knowledge
A few key numbers and conclusions, with no jargon and no charts for decoration.
Control over contractors
You can check whether ads and activities deliver what was promised.
Better budget decisions
You spend where results are visible, and stop funding what does not work.
Example
What it looks like in practice
Before measurement
After measurementAn illustrative example, based on situations I often see in small businesses.
Step by step
What it looks like on your side
- 1
Deciding what we measure
Your part: a conversationYou tell me what counts as a result for you: a call, a form, a purchase. I build the tracking around that.
- 2
Access to the tools
Your part: accessI review your website and accounts. You give me access, and the account stays yours.
- 3
Setup and testing
Your part: checkingI configure the tracking and check it with a test enquiry, so I can be sure the data is correct.
- 4
Report and conclusions
Your part: readingEvery month you get a short report with conclusions and a suggestion for what to do next.
What you get
What you get
- Tracking set up for calls, forms and purchases
- An analytics account that belongs to you
- A test confirming that data arrives correctly
- A monthly report in plain language
- Conclusions and suggested changes after every report
- A short explanation of how to read the report yourself
“A report should help you make a decision. If you finish reading it and still do not know what to do, then I wrote it badly.”
Who analytics and reporting is for
- Businesses that have a website and ads but do not know where enquiries come from
- Owners who get reports full of numbers that tell them nothing
- Entrepreneurs who want to check whether an agency or freelancer does what they promise
- Companies that find Google Analytics too difficult
Frequently asked questions
What is marketing analytics?
It is collecting and reading data about what happens on your website and in your ads: where visitors come from, what they do and how many people contact you. That shows you which activities pay off and which only eat up budget.
Do I need to know Google Analytics?
No. It is my job to set up tracking and explain the results in plain language. You get a short report with a few key numbers and conclusions. If you want to look into the tool yourself, I will show you where to look, but it is not required. You are not left alone with tables.
How do I know the data is real?
After setting up tracking, I test it in practice: I submit a test enquiry and check that it reaches the report. The analytics account is yours and you have access to it. I do not hide data, so you can look at any time and compare it with my report. That way you do not have to take my word for it.
How often will I get a report?
By default once a month, in a short, readable form. If we are running an intensive campaign, we can agree more frequent summaries. I do not send reports for the sake of it. Each ends with conclusions and what I suggest doing next. That gives you a steady rhythm for deciding where to spend your money.
See also
What else attracts customers
Free consultation
Let's talk about your business
A no-obligation chat: I'll tell you what will really bring you more customers and what it costs. I reply within 24 hours.
