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Babczynski.ITMarketing · AI · IT for business

Marketing strategy · Social media

Social media management for your business, so customers remember you and recommend you

I plan and prepare posts so that your profile stays active and looks professional. You focus on your business, and customers see a place that is alive.

Do any of these sound familiar?

  • The last post on your business profile is from several months ago.
  • You lack the time and the ideas for what to publish.
  • You post, but nobody reacts.
  • Customer messages wait too long for a reply.
  • Your profile looks different from your website and your other materials.

An inactive profile can be worse than none at all, because a customer wonders whether the business is still running.

What it is

What managing social media is

Piotr Babczyński

Piotr Babczyński

Marketing, AI and IT for business · Szczecin

30+ years in IT Google AI certificate

It is regularly showing your business on chosen platforms, most often Facebook and Instagram. I put together a post plan for the coming weeks: projects, tips, customer reviews, behind the scenes. That keeps your profile alive and shows that the business is active.

I base everything on your real materials. Photos from your work, short videos or customer reviews beat polished but unfamiliar graphics. I show you what is worth capturing, and I take care of the rest: the caption, the graphic and the publishing.

Posts connect with your website and offer. Each one has a clear invitation: call, write, take a look. I check which posts prompt people to get in touch and make more of those. Enquiries count, not just likes. That way your profile is not decoration, but a tool for winning customers.

What you gain

What you gain from social media

  • An active, professional profile

    A customer who checks you out before calling sees a business that is up and running.

  • Time for yourself

    You do not dream up posts after hours. The plan and the copy are prepared for you.

  • People remember you

    Showing up regularly means customers remember your business when they need it.

  • Contact with customers

    Questions and messages go to someone who replies quickly and politely.

Example

What it looks like in practice

A yoga instructor in an empty studio looks at her phone showing a neglected business profileBefore management
The owner of a yoga studio has a profile whose last post is half a year old. After classes she has no energy for posts. She wonders whether new clients can see her at all, and whether the business looks closed.
The same instructor smiles as she leads a class in a full roomAfter management
Once a plan was in place, the profile shows classes, the schedule and participants' reviews. New people write with questions before they sign up, and she is back to teaching without the guilt.

An illustrative example, based on situations I often see in small businesses.

Step by step

What it looks like on your side

Piotr Babczyński showing clients results on a laptop
  1. 1

    Choosing platforms

    Your part: a conversation

    Together we work out where your customers are and where it is worth being. One or two are usually enough.

  2. 2

    A plan for a few weeks

    Your part: approval

    You get a post calendar with topics. You approve it or change it.

  3. 3

    Photos from your work

    Your part: a few photos

    You send your own photos and short phone videos. I suggest what is worth showing.

  4. 4

    Publishing and replies

    Your part: a preview

    I prepare and publish the posts. On request I also reply to comments and messages.

What you get

What you get

  • A post plan for the coming weeks
  • Copy and graphics in a consistent style for your brand
  • Publishing on chosen platforms
  • Replies to comments and messages, if you need them
  • A short summary of which posts brought contacts
Book a free call
Piotr Babczyński talking to a client at a table

“Social media should be an extension of your business, not an extra chore. I build the plan, you provide the real photos.”

Piotr BabczyńskiBabczyński IT · Szczecin

Who social media management is for

  • Businesses that have a profile but have posted nothing on it for months
  • Owners with no time to come up with posts every day
  • Entrepreneurs who want to show their business and its work up close
  • Local businesses for which Facebook and Instagram are part of winning customers

Frequently asked questions

Does a business really need social media?

It depends on your customers. If they use Facebook or Instagram, a profile helps them get to know you and check you out before they call. You do not need to be everywhere. I help you choose one or two platforms that make sense and focus on them. We skip the rest.

What does managing social media include?

A post plan for the coming weeks, graphics or photos, copy, publishing, and replying to comments and messages if you want that. You approve the plan beforehand, so you know what will appear on your profile. We set the scope at the start and adjust it to your needs. Everything is transparent.

Do I have to provide photos and materials?

Yes, ideally as many real ones as possible: from your work, projects and team. They are what builds trust. A phone and a few minutes are enough, and I will show you what is worth photographing. I add stock photos only where real ones are missing. Usually a phone and a few minutes a week are enough.

Do you guarantee follower growth?

No. The number of followers is not a goal in itself and cannot be honestly promised. What matters to me is that your profile looks professional, stays active and helps bring in enquiries. That is what we measure, not just likes. The report will show you what really works.

Free consultation

Let's talk about your business

A no-obligation chat: I'll tell you what will really bring you more customers and what it costs. I reply within 24 hours.

Piotr Babczyński working on a laptop