Google and Meta ads · Google Ads in search
Google advertising that shows up when a customer searches for your service
Google search ads show your business to people who are looking for exactly what you offer. You pay when someone clicks, and I make sure those clicks end in a phone call or an enquiry.
Do any of these sound familiar?
- You pay for Google ads, but the phone rarely rings, if at all.
- The budget runs out fast and you don't know exactly where the money went.
- Your competitors appear above you when a customer searches for your service.
- Someone set up the campaign long ago and nobody has looked at it since.
- You get enquiries from people who were searching for something completely different.
The cause is usually the keywords the ad appears for, or the page the customer lands on. Both can be fixed.
What it is
What Google Ads search campaigns are
These are paid ads that appear at the top of Google results when someone types a chosen phrase, for example “air conditioning service”. I pick the phrases that make sense for your business and write ads that encourage people to call. You pay only for a click, meaning a person who actually visited your website.
What is left out of the ad matters just as much. I exclude searches like “jobs”, “free” or “DIY” so the money doesn't go to people who will never become customers. From time to time I go through the terms people really typed, and only then do I change the campaign.
A campaign should also lead to a specific goal: a call, a form or a visit. I set up tracking so you can see which keywords bring those enquiries. That way decisions are not based on gut feeling.
What you gain
What you get from a Google campaign
Customers who are already searching
The ad reaches people at the moment they type your service. You don't have to convince anyone that the problem exists.
Results you can see quickly
Once the campaign is live, your business can show up on Google within days, with no waiting for SEO.
Control over spending
You set the daily budget. You know the most you will spend, and you can change it or pause the ads whenever you like.
You know what brings enquiries
Instead of general click numbers, you see which keywords and which ads end in a call or a form.
Example
What it looks like in practice
Before the campaign
After the campaignAn illustrative example based on situations I often meet in small businesses.
Step by step
What it looks like from your side
- 1
A conversation about your business
Your part: a conversationYou tell me what you sell, to whom and in which area. We agree which enquiries are the most valuable to you.
- 2
Account and access
Your part: a few clicksIf you have a Google Ads account, you give me access. If not, I help you set one up for your company.
- 3
Campaign launch
Your part: approvalI prepare the keywords, ads and tracking. Before going live I show you what the ad will look like and the most you will spend.
- 4
Regular improvements
Your part: reading the reportI review which searches the ad appears for, exclude what is not needed and strengthen what brings enquiries. You get a short report.
What you get
What you get
- A selection of keywords that make sense for your service and area
- Ready-to-run ads written in plain language
- Tracking set up for phone calls and forms coming from the ads
- A list of excluded searches so the budget doesn't leak away
- Regular campaign improvements based on real searches
- A report showing what one enquiry costs
“I run a campaign as if the budget were mine: I check which keywords customers click on and cut whatever only eats money.”
Who Google Ads campaigns are for
- Service businesses whose customers pick up the phone after searching Google for, say, “emergency plumber”
- Owners who have already tried ads and feel the budget just melts away
- Businesses where SEO is not working yet but who need customers now
- Owners who want to know what a single phone call or enquiry costs
Frequently asked questions
How big should my Google Ads budget be?
It depends on your industry, your area and how many people search for your service. After a short chat and a check of the search terms, I can tell you where it makes sense to start. I don't quote figures up front, because in one industry a click costs very little and in another noticeably more.
Do you guarantee a certain number of calls?
No. Nobody honest can promise that, because part of the result depends on your offer, your price and your website. What I do guarantee is transparency: you see where the money went, which keywords brought enquiries and what I change.
Is Google advertising better than SEO?
They are two different tools. Ads start working straight away, but stop when you switch the budget off. SEO takes longer to build and lasts longer. Many businesses combine both, and I can help you decide where to start in your situation.
Who has access to the ad account?
The account is yours. I get access to run the campaigns, and you can log in at any time to see everything or take that access away. I never set up accounts in my own name.
See also
What else brings you customers
Free consultation
Let's talk about your business
A no-obligation chat: I'll tell you what will really bring you more customers and what it costs. I reply within 24 hours.
