Google and Meta ads · Performance Max and YouTube
Advertising across Google and on YouTube, so more people see your business
One campaign that shows your business in search, on YouTube, on Maps and in Gmail. A good fit for businesses with something to show, who want to reach more people than just those typing a search phrase.
Do any of these sound familiar?
- Search ads work, but you want to reach people who are not looking for you yet.
- You have lovely photos and videos sitting on a drive where nobody sees them.
- You have heard of Performance Max but don't know if it is right for your business.
- YouTube seems expensive and complicated, so you avoid it.
- You don't have time to watch several campaigns in different places at once.
This kind of campaign needs good materials and close attention. Without them it can spend budget in places that bring no customers.
What it is
What Performance Max and YouTube advertising are
Performance Max is a Google campaign type where you provide a goal, a budget and materials, and the system chooses where to show the ad: in search, on YouTube, in Gmail, on Maps or on partner websites. Instead of running several campaigns separately, you have one that splits the money between locations.
YouTube advertising is an ad in the form of a short video or image, seen by people watching other content. They are not typing your service into a search box, so the ad works a bit like a business card shown at the right moment. It is useful when you need to build trust or remind people about your company.
My role is to choose the materials, point the system at the right audiences and watch the results. I check which materials bring enquiries, exclude places where money is wasted and keep improving the campaign.
What you gain
What you get from this campaign
More places where you are seen
Your business appears not only in search but also on videos, on Maps and in the inboxes of people who may be interested.
One campaign instead of several
You don't have to manage many separate settings. The budget is split between locations automatically, and I make sure it does so sensibly.
You use what you already have
Photos, short videos and company descriptions start working for you instead of sitting on a drive.
Advertising that builds trust
A video shows people, place and way of working. It helps the customer decide to get in touch.
Example
What it looks like in practice
Before the campaign
After the campaignAn illustrative example based on situations I often meet in small businesses.
Step by step
What it looks like from your side
- 1
A conversation and a look at your materials
Your part: a conversationYou tell me about your business, and I look at the photos and videos you already have. We decide what is missing and what is good enough.
- 2
Goal and budget
Your part: a decisionTogether we define the outcome: a call, a booking or a form. I tell you the amount it makes sense to start with.
- 3
Preparation and launch
Your part: approvalI arrange the materials, texts and campaign settings. Before launch I show you what the ad will look like.
- 4
Watching the results
Your part: a reportI check where the ad appears and what brings enquiries. I strengthen what works and pull back the rest.
What you get
What you get
- An assessment of whether Performance Max suits your business
- Prepared materials: texts, photos and short videos made from what you have
- A campaign built around a specific goal, not just clicks
- Tracking set up for calls, forms and bookings
- Regular reviews: where the budget goes and what delivers
- A plain-English report with conclusions for the next month
“I don't switch a campaign on and leave it to itself. I watch where the money goes and stop the places that don't bring customers.”
Who Performance Max and YouTube are for
- Businesses with photos or videos who want to show them to a wider audience
- Owners whose search ads already work and who want another way to find customers
- Industries where people decide with their eyes: accommodation, food, interiors, premium services
- Businesses that want to start with one campaign covering many places across Google
Frequently asked questions
What is Performance Max?
It is a single type of Google campaign that places your ad in many locations on its own: in search, on YouTube, in Gmail, on Maps and on partner websites. I give it the materials and the goal, then keep an eye on whether the money is going where it should.
Do I need a video to advertise on YouTube?
Not right away. I can start with the photos and short clips you already have, and prepare a video later, once we see the campaign makes sense. A short, honest piece of footage is better than an expensive spot nobody watches.
How do I know where my ad is shown?
I check it in the campaign settings and show it to you in the report. Google does not reveal everything, so I look mainly at results: whether calls and enquiries are going up. If the campaign spends budget with no effect, I change it or switch it off.
Does Performance Max replace normal search ads?
Not always. A regular search campaign gives you more control over which keywords you appear for. Performance Max complements it very well, but for some businesses it is better to start with search alone. I advise on that after looking at your offer.
See also
What else brings you customers
Free consultation
Let's talk about your business
A no-obligation chat: I'll tell you what will really bring you more customers and what it costs. I reply within 24 hours.
