Google and Meta ads · Campaigns for online shops
Google product ads, so your products show up with a price and a photo
Product ads show your goods with a photo and a price as soon as someone searches for them on Google. I take care of both the product data and the campaign itself, so spending ends in sales.
Do any of these sound familiar?
- You have an online shop, but your products with photos don't show up on Google.
- Google rejects some of your products and you don't know why.
- Customers click the ad, but there are few baskets.
- You advertise everything indiscriminately, including low-margin items.
- You don't know which product brings sales and which one only costs money.
Most often the problem lies in the product data, or in a campaign that doesn't tell profitable items from unprofitable ones.
What it is
What Google product ads are
These are ads in the form of small cards with a product photo, name, price and shop name, shown in Google results when someone searches for a specific item. The customer sees them before visiting any website, so the click is more deliberate than on a plain text ad.
The foundation is Merchant Center, the Google tool where you keep a list of your products with names, prices, photos and availability. The quality of this data decides whether a product shows at all and for which searches. So before the campaign starts, I tidy up this list: I fix titles, descriptions and the errors Google reports.
Only then do I build the campaign on that data. I decide which products get the strongest promotion, how much it is worth spending on each, and which to pull. The goal is simple: money that comes back as sales, not just clicks.
What you gain
What you get from product ads
Your products are visible at once
The customer sees a photo, a price and your shop name in Google results. They arrive on your site already interested in a specific item.
Order in your product data
Corrected titles and descriptions mean products show for the right searches and are not rejected by Google.
Budget goes to what pays
I promote products with a good margin more strongly, and limit or switch off those that make a loss.
You know what the ads earn
You see revenue from ads and the cost of one sale, so you can judge whether the campaign makes sense.
Example
What it looks like in practice
Before the campaign
After the campaignAn illustrative example based on situations I often meet in small businesses.
Step by step
What it looks like from your side
- 1
A conversation about your shop
Your part: a conversationYou tell me about your range, margins and what sells best. Then I know what to promote first.
- 2
Access to the shop and data
Your part: a few clicksI get access to the product list and, if you have one, your Merchant Center account. If you don't, I help you set it up.
- 3
Product clean-up and launch
Your part: approvalI fix the data, remove errors and launch the campaign on selected products. Before the start you approve the budget and scope.
- 4
Checking and improving
Your part: a reportI look at which products sell from the ads and which only cost money. I strengthen some and limit others.
What you get
What you get
- A Merchant Center account set up or put in order
- A corrected product list: titles, descriptions, prices and photos
- Fixes for the errors and disapprovals Google reports
- A product campaign split into profitable products and the rest
- Tracking of sales and revenue from ads
- A report showing which products earn
“In an online shop a lot depends on data the customer never sees. I start by putting it in order, because without that the ads burn through the budget.”
Who Google product ads are for
- Online shop owners who want to show products with prices on Google
- Shops that have their products in a feed but don't know whether the data is correct
- Businesses already advertising products who are still worried about the cost of one sale
- Manufacturers and sellers with a narrow, specialist range
Frequently asked questions
What is Merchant Center?
It is a Google tool where you upload a list of your products with names, photos, prices and availability. Without it, Google will not show your products in ads with prices and photos. I help set it up and keep it in order.
What if my products are disapproved?
It happens often: a price that differs between the website and the feed, an unsuitable photo or missing data. I check exactly what Google reports and fix the data so your products pass review.
Do I have to advertise my whole range?
No. I usually start with products that have a good margin and real demand, and add the rest over time. That way the budget is not spread over things that won't sell.
Does this work with every shop platform?
With most popular ones, yes, because the product list can be generated automatically. I check the exact solution after looking at your shop, and then tell you what needs configuring.
See also
What else brings you customers
Free consultation
Let's talk about your business
A no-obligation chat: I'll tell you what will really bring you more customers and what it costs. I reply within 24 hours.
