SEO · AEO / AI Search
Optimising for AI search: AI Overviews, ChatGPT, Perplexity
More and more people ask AI assistants about services, or read the summary above Google results. I check whether you are there, and I improve your site so you have a chance of being named.
Does any of this sound familiar?
- Customers say “I checked in ChatGPT”, and you do not know what it says about you.
- You see a summary above the Google results that does not include your business.
- You have good content on your site, but competitors are named more often.
- You have no idea how AI assistants describe your services.
- You hear about AI in SEO and do not know whether it concerns you.
Nobody can guarantee that AI will recommend you. But you can raise the chance and check how things stand now.
What it is
What optimising for AI search is
These are actions that give your business a chance to appear in artificial intelligence answers: in the summaries above Google results (called AI Overviews), in ChatGPT or in Perplexity. Instead of a list of links, a person gets a short answer and a few named sources.
If your site is clear, specific and describes your services honestly, it can be one of those sources. If it is vague, AI will reach for someone else. That is why I arrange content so that it answers the questions your customers ask.
To be honest: nobody can guarantee that an AI assistant will name you, because these systems change and do not reveal their rules. But the same actions also improve ordinary SEO, so you lose nothing.
What you gain
What you gain from visibility in AI
You know how AI talks about your business
You get a check of what AI assistants answer to your customers' questions and who they recommend. You stop guessing and start seeing where you stand.
You are ready for new habits
Customers increasingly start their search with a chat with an assistant. By improving your site now, you get ahead of businesses that have not yet dealt with it.
You strengthen ordinary SEO too
Clear answers and tidy business data help both Google and AI. You are not building a separate site for robots, but a better site for everyone.
You look like an expert
An author with a name, real examples and consistent business data build trust both with people and with the systems that choose sources for answers.
Example
What it looks like in practice
Before
AfterAn illustrative example based on situations I often meet in small businesses.
Step by step
What it looks like from your side
- 1
A talk about customers
Your part: a conversationYou tell me what questions customers ask you and which services matter most to you.
- 2
I check AI answers
Your part: waitingI ask the assistants your customers' questions and write down who they name and what they say about you.
- 3
Report and plan
Your part: a decisionYou get a simple report and a plan of changes to the site. You choose what we implement.
- 4
Fixes and a retest
Your part: readingI make the changes, then repeat the same questions and show you what has changed.
What you get
What you get
- A check of how AI assistants and Google answer your customers' questions
- A list of questions for which it is worth having the best answer online
- Fixes that help AI robots and Google understand your business better
- Rewritten or new content in a question-and-answer layout
- Ideas to strengthen credibility: author, examples, business profile
- A retest after the changes and a short recommendation for what next
“I do not promise that an AI assistant will recommend you, because nobody can guarantee that. I promise that we will check how things are and do everything that really raises your chances.”
Who it is for
- Service businesses where customers look for advice before deciding, such as medicine, law, construction or motoring
- Owners who hear from customers “I checked in ChatGPT”
- Businesses with good content on their site that does not appear in the summaries
- Experts and consultants building a personal brand
- Shops with products that need explaining
Frequently asked questions
What is AEO and how is it different from SEO?
SEO aims to put you high on the results list. AEO (Answer Engine Optimization) aims to get a search engine or AI assistant to use your site as a source for its answer. The techniques largely overlap: good content, structure, credibility. AEO puts more weight on short, specific answers to customers' questions.
Can I be sure ChatGPT will recommend my business?
No. Nobody can guarantee it, because models change, differ from one another and do not reveal the full rules of how they pick sources. I can raise the chance by improving content, data and credibility, and by checking what the assistants actually answer to your customers' questions.
How do I check whether my business appears in AI answers?
The simplest way is to ask assistants such as ChatGPT, Perplexity or Gemini the questions your customers would ask, and see who they name. Results vary by day and wording, so I run a series of questions and record the answers. This is part of my initial analysis.
Do I need a separate page for AI?
No. There is no separate page for machines. The point is that the same page is clear to people and understandable to robots: readable headings, direct answers, complete business data. Extra files such as llms.txt I treat as an add-on, not a foundation.
See also
What else moves your rankings
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