SEO · Analytics and data
SEO analytics: Google Search Console and GA4 in plain English
See where your customers really come from and which actions bring calls and which only bring traffic. Data explained in human terms, without guessing.
Does any of this sound familiar?
- You have Google Analytics, but you never look inside.
- You do not know whether enquiries come from Google, from ads or from word of mouth.
- An agency sent you a report full of charts that tells you nothing.
- Traffic dropped after a site change and nobody can explain why.
- You spend on marketing and do not know if it pays off.
The answers are in the data that Google gives you for free. It just needs to be set up and translated.
What it is
What SEO analytics is
SEO analytics means checking how your site behaves in Google and what people do on it. Two free Google tools show who found you, by which words, and whether after landing they called or filled in a form.
Search Console is a Google tool that shows which searches your site appears for and how many people clicked on it. Google Analytics 4 shows what people do after they enter the site. Together they answer whether what you do online brings customers.
My role is to set up tracking so that it counts what matters to your business: calls, forms, orders. I also check that the numbers are reliable, because badly set up analytics can count the owner's own visits or fail to count any enquiries.
What you gain
What you gain from analytics
You see what brings customers
You know which pages and sources end in a call, a form or an order. You focus on what brings customers, not on traffic alone.
You know the phrases that already work
You find out which searches Google shows you for, including ones you never thought of. It is a ready list of topics worth developing.
You spot drops quickly
An error on the site or a vanished page can quietly lower visibility. By looking at the data regularly, you notice it after a few weeks, not after a quarter.
You judge whether marketing pays off
You compare SEO with ads using numbers from your own business. You base budget decisions on facts, not on an agency's stories.
Example
What it looks like in practice
Without data
With dataAn illustrative example based on situations I often meet in small businesses.
Step by step
What it looks like from your side
- 1
A talk about goals
Your part: a conversationYou tell me what success means for your business: a call, a form, an order, a visit.
- 2
Access to accounts
Your part: a few clicksYou give me permissions in your Google accounts. You do it yourself and can withdraw them at any time. I do not need your password.
- 3
Tidying up the tracking
Your part: waitingI set up and check the tools so that they count what matters. All the accounts stay yours.
- 4
Report and a talk
Your part: a decisionYou get a short report with a few specific conclusions, and we discuss what to do first.
What you get
What you get
- Search Console and Google Analytics correctly set up in your accounts
- Tracking of calls, forms and orders instead of visits alone
- A list of searches for which Google already shows you
- A pointer to pages that have traffic but bring no enquiries
- A short plain-language report with recommendations
- Optionally, regular reports every month or quarter
“Data should help you decide, not scare you with charts. I explain it so that after our talk you know what to do on Monday.”
Who it is for
- Businesses that have GA4 but never look at it
- Owners who pay for SEO or ads and cannot see the effect in numbers
- Shops and service businesses that want to know where enquiries come from
- Businesses after a site change or migration that want to check they have not lost visibility
- People who got a report from an agency that they do not understand
Frequently asked questions
What is Google Search Console and what is it for?
It is a free Google tool for website owners. It shows which phrases your site appears for in results, how many times someone clicked, what position you hold and whether Google has problems indexing your pages. It is the closest look at how Google sees your business.
What is the difference between Search Console and GA4?
Search Console tells you what happens before someone enters your site: impressions, clicks, phrases. GA4 tells you what happens after: where the user came from, what they looked at and whether they took an important action. Only together do they show the whole path from a query in Google to a call to you.
Is GA4 GDPR compliant?
GA4 requires the user's consent to analytics cookies and a correctly set up consent banner. I can check whether your tracking is configured according to the rules, but I do not replace a lawyer. For legal matters, such as the wording of a privacy policy, it is worth consulting a specialist.
Do I have to give you access to my Google accounts?
It is enough to grant me view or edit permission in the given account. You do it yourself in the settings and can withdraw it at any time. The data and accounts stay yours, and I do not need your Google password.
See also
What else moves your rankings
Free consultation
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