SEO · SEO + AI content
SEO content and SEO copywriting written for the customer and for Google
You get copy that answers customers' questions, builds trust before the first phone call and helps your website show up in Google.
Does any of this sound familiar?
- You describe each service in one sentence on the home page.
- Customers call and ask the same questions that your website could answer.
- Competitors have long, factual service descriptions, and you have short slogans.
- The copy on your site was written long ago and no longer matches your offer.
- You have no time to write, and generator text sounds artificial.
Good copy is often the cheapest way to get more enquiries, because it works for you around the clock.
What it is
What SEO content and SEO copywriting are
It is copy on your website written to answer what people search for in Google, and at the same time to lead them to contact you. I combine persuasive writing with knowledge of the words your customers use.
I do not insert a phrase every other sentence. I start with customers' questions: what they fear, what they compare, what they do not understand. A dental practice does not write about “care at the highest level”, it explains what the treatment involves, how long it takes and what happens with pain.
I use AI as a tool for organising the plan and drafts, but I edit and check the text myself. The facts about your business come from you, because only you know your reality. That way the copy is ready quickly and does not sound like a template.
What you gain
What you gain from good copy
Google has something to show
A separate, well-written page for each important service gives the search engine a reason to show you for a specific customer query.
Customers call more confident
Someone who has read how you work and what to expect calls without worries. That kind of call turns into a job more easily and takes less of your time.
Fewer of the same questions
The site answers what customers usually ask. You take pressure off your phone and inbox, and people get an answer straight away, evenings included.
Text that works for years
A well-written service description can bring customers for a long time, with no fee for each click. It only needs refreshing now and then.
Example
What it looks like in practice
Before new copy
After new copyAn illustrative example based on situations I often meet in small businesses.
Step by step
What it looks like from your side
- 1
A talk about your business
Your part: a conversationYou tell me about your services, your customers and what sets you apart from others. I also ask about the questions you hear most often.
- 2
A content plan
Your part: approvalI suggest which services get their own pages and what to write on them. You approve the plan before I start writing.
- 3
Writing and corrections
Your part: commentsYou get the finished copy. If something sounds wrong or a fact needs clarifying, you send comments and I correct it.
- 4
Publication
Your part: nothingThe copy goes onto the site together with the titles and descriptions shown in Google. You can do it yourself or hire me.
What you get
What you get
- A plan of which services need their own page
- Service copy written in the language of your customers
- Answers to the questions customers ask most often
- Titles and descriptions that encourage clicks in Google
- Corrections after your comments
- Certainty that the facts about your business are true
“AI helps me write faster, but I edit every text and ask you about the facts. I want the customer to read your business, not a template.”
Who SEO content is for
- Service businesses with a single “About us” page meant to describe everything at once
- Clinics, workshops and law firms that want to show their expertise
- Shops with short product descriptions copied from the manufacturer
- Owners who have no time to write but know what they want to say
Frequently asked questions
What is SEO copywriting?
It is writing text that persuades the reader and at the same time answers the queries typed into Google. Good copy uses the words customers search for, but sounds natural and leads to action, such as an enquiry or a call. Simply stuffing in phrases no longer works.
Does copy written with AI hurt rankings?
Using AI is not the problem. Empty, vague and unchecked text is. That is why I treat AI as a helper, and I edit and verify the text and add what I know about your business. What counts is whether the content is helpful to the reader.
How much text does a business website need?
There is no magic word count. As much as it takes to answer the customer's question well. For a main service that usually means a few hundred words or more, for a simple one less. More important than length is whether the text is specific and whether each service has its own page.
How quickly will the content start bringing enquiries?
It depends on the competition for the phrases, the age of the site and the quality of the whole website. Sometimes the first effects show after a few weeks, sometimes only after months. I will not give one date, because every industry and site behaves differently.
See also
What else moves your rankings
Free consultation
Let's talk about your business
A no-obligation chat: I'll tell you what will really bring you more customers and what it costs. I reply within 24 hours.
