SEO · Local SEO
Local SEO in Szczecin: be on the map when people search nearby
When someone in Szczecin searches Google for a service like yours, I want your business to be among the ones on the map. I put your profile, data and reviews in order.
Does any of this sound familiar?
- You type your service and the city into Google, and your business is not on the map.
- A competitor from the next street has more reviews and better photos.
- Your Google profile has stood unchanged for years, and the opening hours are out of date.
- Customers call with questions whose answers should be visible online.
- You have only just opened your business and nobody knows about it yet.
Local results have their own rules, and you can arrange them step by step.
What it is
What local SEO is
These are actions that make your business appear in Google when someone searches for a service nearby. At the top of the results you then see a map with a few businesses, and only below it the ordinary links. I want yours to be among those few.
The most important thing is your Google Business Profile: a free profile with an address, opening hours, photos, services and reviews. It is also important that your name, address and phone look the same on the website, in the profile and in directories, because Google compares this information.
I work for businesses in Szczecin and the area, but local SEO can also be run remotely. I do not promise a place in the top three on the map, because that depends on competition and on where the customer stands. I promise organised, honest work.
What you gain
What you gain from local visibility
Customers from your area find you
People searching for a service nearby are close to a decision. More often than with general browsing, it ends in a call, a trip or a visit to your business.
Your profile works for you
Completed hours, photos and services let a customer know straight away what to expect. Enquiries do not escape to a competitor who keeps their profile up to date.
Reviews build trust
People read reviews before they call. I show you a simple way to ask real customers for a rating, so that reviews grow at a natural pace.
You compete with neighbours, not with the whole country
In local results you fight a few businesses from your area. That is fewer rivals than for nationwide phrases, so well-done work has a real chance of paying off.
Example
What it looks like in practice
Invisible
VisibleAn illustrative example based on situations I often meet in small businesses.
Step by step
What it looks like from your side
- 1
A short call
Your part: a conversationYou tell me what you do, where you work and who you reach: customers at your premises or with travel.
- 2
Access to your profile
Your part: a few clicksYou give me permissions to your Google profile. You do it yourself and can withdraw them at any time.
- 3
I tidy up and complete
Your part: photosI fix the profile, the data and the website. You send photos from your business, and I take care of the rest.
- 4
Reviews and summary
Your part: asking customersYou get ready-made messages for asking customers for reviews, and a short summary of how many people saw the profile and called.
What you get
What you get
- A check of how you look in Google compared with businesses nearby
- A completed and organised Google Business Profile
- A consistent name, address and phone in the most important places
- Website fixes, so it is clear what you do and where
- Ready-made messages for asking customers for reviews
- A summary of views, calls and direction requests from the profile
“For a small business a Google profile is often the first thing a customer sees. I make sure that first impression is true and inviting.”
Who it is for
- Businesses with premises in Szczecin: clinics, salons, workshops, restaurants, shops
- Service providers who travel to the customer, such as plumbers, renovation crews or photographers, working in Szczecin and the surrounding area
- Businesses that have a Google profile but have not touched it for years
- Entrepreneurs who see that competitors have more reviews
- New businesses that want to become visible in their area quickly
Frequently asked questions
How does local SEO work in Google?
In local results Google shows businesses that match the query, are located close to the person searching and are considered credible. This is influenced by your profile, reviews, consistent data and website. The customer's distance from your business matters too, and you cannot affect that, so two people in different parts of the city may see a different order.
Is a Google Business Profile enough, without a website?
At the start often yes, especially for very small businesses. But a website helps: it gives space for a description of services, prices and photos of your work, and shows that the business is real. It works best to combine a well-kept profile with a site that answers customers' questions.
Can I buy reviews or write them myself?
It is not worth it. Google forbids fake reviews and rewarding people for them, may remove them and can even suspend a profile. I show you how to ask real customers, at what moment and in what words. It works more slowly, but lastingly.
Do you work with businesses outside Szczecin?
Szczecin and the surrounding area are my main market, but local SEO can also be done remotely for businesses in other cities. The rules are the same, but the competition and phrases differ, so I always start with an analysis of the local situation.
See also
What else moves your rankings
Free consultation
Let's talk about your business
A no-obligation chat: I'll tell you what will really bring you more customers and what it costs. I reply within 24 hours.
