Websites · Fully responsive
A responsive website that looks good on a phone, tablet and computer
Most customers now visit websites from a phone. I make sure yours looks and works as well on a small screen as on a large one.
Does any of this sound familiar?
- On your phone you have to zoom in with your fingers to read anything.
- The menu covers the content, or the buttons are too small to hit.
- A customer says they "couldn't find the number", even though it is on the site.
- The form is a nuisance on a phone and customers give up on it.
- The site looks great on your computer, but falls apart on other devices.
If a customer struggles with your site on a phone, they usually just leave for a competitor. That can be fixed.
What it is
What a responsive website is
It is a site that adapts itself to the screen it is opened on. On a phone the content falls into one column and the buttons are large. On a computer the same content spreads wider. You have one website, and the customer sees the version made for their device.
I don't stop at checking in a browser window. I go through the site on real phones and tablets, because only there can you see whether the menu works with a thumb and whether the text is readable on a sunny street.
I pay special attention to what customers do most on a phone: call, check the address or fill in a form. Those three things must work without any fuss.
What you gain
What you gain from responsiveness
Customers don't run away
The site is readable on every screen, so visitors stay instead of going back to Google results.
A phone call in one tap
Your number and address are clearly visible, and a tap starts a call or navigation straight away.
Better treatment in Google
Search engines assess a site mainly in its mobile version, so good adaptation helps your visibility.
One site to maintain
There is no separate mobile version. You change the text once and it appears everywhere.
Example
What it looks like in practice
Before adaptation
After adaptationAn illustrative example, based on situations I often meet in small businesses.
Step by step
What it looks like from your side
- 1
A review of the site
Your part: send the addressI check how your site looks on different phones and tablets and write down what gets in the customer's way.
- 2
A plan of fixes
Your part: decisionI give you a simple summary: what to fix, and whether it is better to repair the current site or build a new one.
- 3
Adaptation
Your part: feedbackI fix the layout, menu, buttons and forms so they are comfortable to use with a thumb.
- 4
Testing on devices
Your part: handoverI go through the site on real devices and show you the result before I close the job.
What you get
What you get
- A review of your site on phone, tablet and computer
- A clear menu and buttons made for finger use
- A phone number and address you can tap
- Forms that are comfortable to fill in on a small screen
- Photos fitted to the screen size
- A test on real devices before handover
“I open your site on an ordinary phone, just as your customer will. If something irritates me, I fix it before you ever see it.”
Who a responsive website is for
- Businesses whose customers visit the site mostly from a phone
- Owners who see a broken menu or tiny text on their phone
- Venues and services where customers look for directions or a phone number on the go
- Companies with an old site that looks good only on a large screen
Frequently asked questions
What does it mean that a website is responsive?
It means the site adjusts its appearance to the size of the screen on its own. On a phone the text is readable and the buttons are easy to tap, and on a large monitor the layout makes use of the space. There is no separate version to maintain.
How do I know whether my website is responsive?
The simplest way is to open it on your phone. If you have to zoom in with your fingers, scroll sideways, or the buttons are too small, the site isn't adapted. I'll gladly check it and tell you exactly what needs fixing.
Can an old website be fixed, or does it need rebuilding?
It depends on the state of the site. Sometimes layout fixes are enough, and sometimes the old code makes sensible adaptation impossible and it pays more to build a new one. After a review I'll tell you honestly which route is more sensible.
Does responsiveness affect Google rankings?
Yes. Google assesses a site mainly in its mobile version, so a site that looks bad on a phone may rank worse. Besides, a customer who can't read it comfortably simply leaves, which hurts more than the ranking itself.
See also
What else makes a website sell
Free consultation
Let's talk about your business
A no-obligation chat: I'll tell you what will really bring you more customers and what it costs. I reply within 24 hours.
