SEO · Technical optimisation
Technical SEO, so Google can understand your website at all
Clear away the blocks that stop Google seeing parts of your website. That way your services can finally appear in search results.
{ "@type": "Service", "name": "Service", "areaServed": "UK", "offers": { … } }▍
Does any of this sound familiar?
- Your Google traffic dropped clearly after a site or domain change.
- You type in the name of your service and cannot find your own page in Google.
- You see red error messages in Search Console and do not know what they mean.
- Customers land on old links that show an error instead of a page.
- Your site runs on WordPress with many plugins and nobody knows what is inside.
These are usually small faults behind the scenes. Once found, fixes can be quick.
What it is
What technical SEO is
It means putting the back end of your website in order so that Google can freely visit it, read it and add it to results. I do not change your copy or the way the site looks. I work on what you cannot see, but what decides whether the site takes part in the race.
Think of the plumbing and wiring in a building. Nobody admires it, but when it fails you cannot work in the premises. I check that no important page is blocked, that old addresses lead to the right place and that Google knows which version of the site is the correct one.
Finally, I describe your business in a way machines understand: what you do, where you work, what reviews you have. This can make your results in Google look more attractive and match better what the customer is looking for.
What you gain
What you gain from optimisation
Google sees your whole offer
Services that were blocked by mistake can enter search results. The effect is often faster than after adding new copy, because you are fixing what you already have.
Changes do not destroy your results
When you change the site, domain or a plugin, old addresses lead to the right places. What you have built does not disappear quietly, and customers do not land on an error message.
Peace of mind with alerts
You do not need to understand the red alerts in Search Console. You know which ones are serious, which can be ignored and who will fix them.
A solid base for everything else
Copy, links and your Google profile only work on a healthy foundation. Technical fixes are usually done once, and the benefits stay for a long time.
Example
What it looks like in practice
Before optimisation
After optimisationAn illustrative example based on situations I often meet in small businesses.
Step by step
What it looks like from your side
- 1
A short call
Your part: a conversationYou tell me what happened to the website and which services matter most to you. By phone or online.
- 2
Access to the site and data
Your part: a few clicksYou give me view access to Search Console and, if you like, to the site's admin panel. If you are missing something, I will help you set it up.
- 3
Fixes and tests
Your part: nothingI fix the errors or prepare exact instructions for your developer. Before any changes I take a backup and check that the site works.
- 4
Check after the changes
Your part: approvalI show you what was fixed and how Google received the changes. You approve the result.
What you get
What you get
- A plain-language explanation of what blocks your website in Google
- Old addresses that used to show an error, fixed
- A sitemap submitted to Google
- A description of your business that a search engine understands
- Fixes made on your site, or instructions for your developer
- A check that Google has accepted the changes
“I like technical fixes because they often work without adding a single sentence. I first check what is in the way, and only then suggest changing anything.”
Who technical optimisation is for
- Businesses whose traffic fell after a site or domain change
- Shops and sites with many pages, filters and duplicates
- Owners who see error messages in Search Console and do not know what to do with them
- Businesses with an older WordPress site and many plugins
Frequently asked questions
What is indexing in Google?
It means adding a page address to the database from which the search engine picks results. A page that is not in the index will not show up for any phrase. You can check this in Search Console. If important pages are not getting in, we need to find the reason: a block, an error or content that is too thin.
Do I need to know programming?
No. I explain everything in plain language, and I either make the fixes myself or pass them to your developer with ready instructions. You make the business decisions, for example which services get their own pages, and I take care of the technical side.
How soon will I see results from technical optimisation?
It depends on the scale of the problem and how often Google visits your site. Better indexing usually shows up faster than changes in rankings, because the crawler first has to revisit the addresses. I do not promise exact dates, as it depends on the particular site.
Could technical optimisation break my website?
There is a risk with any change, which is why I take a backup and test the fixes before going live. I make changes in stages and check after each one that the site works. For bigger interventions we agree the scope with you first.
See also
What else moves your rankings
Free consultation
Let's talk about your business
A no-obligation chat: I'll tell you what will really bring you more customers and what it costs. I reply within 24 hours.
