SEO · Loading speed
Page speed and Core Web Vitals, because customers do not wait for a slow website
Make your offer visible to the customer straight away, instead of making them wait and walk off to a competitor. A fast site sells better and Google likes it.
Does any of this sound familiar?
- You yourself wait for your website to load on your phone.
- Customers land on the site, but leave after a moment without getting in touch.
- You pay for ads, and the traffic from them rarely ends in an enquiry.
- The photos on the site are large, and each subpage loads slower than the last.
- A Google tool shows red results you do not understand.
A slow website can usually be sped up with a few simple changes, without rebuilding everything.
What it is
What speeding up a website and Core Web Vitals mean
Speeding up a website means shortening the time after which a customer sees the content and can do something with it: read, click, call. I deal with what slows the site down: oversized photos, too many plugins and weak hosting.
Core Web Vitals are three metrics Google uses to judge how comfortable a site is to use. They measure how fast the main content appears, how fast the page reacts to a click and whether elements jump around while loading.
Google looks at data from real visits, not only a test on a fast computer. That is why I check how a customer sees your site on an older phone, and I judge from that what really needs fixing.
What you gain
What you gain from a fast website
Fewer customers leave
Someone searching for a service has several results at hand. A fast site keeps them longer, so they more often reach your phone number or form.
Your ads work better
When the page loads at once after a click on an ad, less money goes on visits that end with a closed tab. The same budget can bring more enquiries.
A better rating in Google
Speed is one of the signals the search engine takes into account. With similar competitors it may help you get ahead of those who neglected it.
Quick, visible results
The biggest gain often comes from simple changes, like slimming down photos or removing an unneeded plugin. You will feel the difference yourself when you open the site on your phone.
Example
What it looks like in practice
Before optimisation
After optimisationAn illustrative example based on situations I often meet in small businesses.
Step by step
What it looks like from your side
- 1
A measurement at the start
Your part: nothingI check how fast your website loads on a phone and on a computer, and show you the result in plain language.
- 2
A plan of fixes
Your part: a decisionI point out what slows the site down most and what can be improved quickly. You choose the scope.
- 3
Implementation
Your part: nothingI slim down photos and tidy up plugins and settings. I take a backup before the changes, and the site keeps running the whole time.
- 4
A measurement after the changes
Your part: approvalI repeat the test and show you the difference before and after. Together we check whether anything is left to improve.
What you get
What you get
- A speed measurement of your site on phone and computer
- A clear explanation of what slows you down
- Slimmed-down photos that look just as good
- Tidied-up plugins and scripts
- A comparison of results before and after the changes
- A pointer on whether hosting is the bottleneck today
“I treat website speed as a courtesy to the customer. Nobody should have to wait for your offer, and often a few simple changes are enough.”
Who speeding up a website is for
- Businesses with a WordPress site weighed down by many plugins
- Online shops with many product photos
- Owners who pay for ads that send people to a slow website
- Businesses where Google's tools show red or orange scores
Frequently asked questions
What are Core Web Vitals?
They are a set of three metrics describing how a site works from the user's point of view: how fast the main content appears (LCP), how fast the page reacts to a click (INP) and how stable the layout is (CLS). Google publishes thresholds it considers good and measures them on real visits.
How do I check my website speed?
The easiest way is to paste your address into Google's PageSpeed Insights. It shows results for phone and desktop, plus data from real users if the site has enough traffic. It helps to read the results with someone who can explain which remarks matter and which are cosmetic.
Will a fast site automatically rank high in Google?
No. Speed is one of many factors, and good content and relevance still matter more. But a slow site can lose even with a good offer. Speeding it up is a condition for your other efforts to work fully.
Do I have to change hosting?
Not always. Fixes on the website itself are often enough. But if the server responds very slowly despite optimisation, hosting can be the cause. Then I will lay out the options and the differences, and you decide.
See also
What else moves your rankings
Free consultation
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