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Babczynski.ITMarketing · AI · IT for business

AI for business · AI marketing

AI marketing for small business, so posts and offers get written faster

I show you how to use AI to prepare posts, descriptions, newsletters and campaign ideas, so everything still sounds like your company. You approve every text.

Do any of these sound familiar?

  • You know you should post regularly, but you never have the time.
  • You sit in front of a blank page and don't know what to write about.
  • Product or service descriptions have been waiting for months.
  • You tried ChatGPT, but the texts sounded foreign and you had to rewrite everything.
  • Your company's social media is full of posts one week and silent for weeks after.

It's usually not ideas that are missing. It's a simple way of working that lets you start from something better than a blank page.

What it is

What marketing with the help of AI means

Piotr Babczyński

Piotr Babczyński

Marketing, AI and IT for business · Szczecin

30+ years in IT Google AI certificate

It means using artificial intelligence to prepare first drafts of marketing materials: posts, descriptions, newsletters, announcements or campaign ideas. The tool suggests a draft, and you edit it, add your own experience and decide what goes out to customers. The whole thing works like a helper.

First I teach the tool your style: how you talk to customers, the words you use and the ones you avoid. That way the texts don't sound automated. I also prepare ready-made prompts you can use yourself, without learning complicated techniques.

I also show what not to do with AI: don't invent customer reviews, don't promise things your company doesn't offer, don't publish anything without reading it. Marketing should build trust, so the last word is always yours. That is how trust is built.

What you gain

What you gain from marketing with AI

  • No more blank page

    The first version of a post or description appears quickly, and you spend your time editing, not writing from scratch.

  • A consistent company style

    Texts sound like you, not like a generic template from the internet, because the tool knows how you speak.

  • Regular publishing

    It's easier to keep a steady rhythm of posts and newsletters when preparing one isn't a big job.

  • Control over the content

    Nothing goes out without your consent. You know what you publish and can stand behind it.

Example

What it looks like in practice

A florist sitting tired in front of an empty laptop screen after closing the shopBefore the change
After a full day at work, a florist tries to write an Instagram post. Photos of bouquets have been waiting for a week, and she has no energy to think up descriptions, so the profile stays silent.
The same florist at the counter among the flowers, smiling, phone in handAfter the change
The tool prepares a draft description in her style, and she tweaks a few sentences and publishes. It takes her a moment over her morning coffee, and the profile has regular posts again.

An illustrative example based on situations I often see in small businesses.

Step by step

What it looks like from your side

Piotr Babczyński showing clients results on a laptop
  1. 1

    We learn your style

    Your part: a few examples

    You show me your existing posts, website and texts. From them I work out how you talk to customers.

  2. 2

    I set up the tool

    Your part: approval

    I prepare ready-made prompts for your most common tasks: posts, descriptions, newsletters, replies.

  3. 3

    A live trial

    Your part: working together

    Together we create a few real texts. You see how to improve drafts and what to watch for.

  4. 4

    Working on your own

    Your part: using it

    You get instructions and use it yourself. If something doesn't work, we go back to the settings and fix them.

What you get

What you get

  • A description of your company's style that the AI tool applies in its texts
  • Ready-made prompts for posts, descriptions, newsletters and announcements
  • Topic ideas matched to your industry
  • A joint trial on your company's real materials
  • A short list of rules: what not to do with AI in marketing
  • Instructions on how to improve drafts and check facts
Book a free call
Piotr Babczyński talking to a client at a table

“Let AI write the first version, and you always do the last one. Customers buy from you, not from a program, so the text should sound like your company.”

Piotr BabczyńskiBabczyński IT · Szczecin

Who marketing with AI is for

  • Owners who write their own posts and are short of time
  • Small shops and service companies that need regular descriptions, announcements and newsletters
  • Companies where one person handles marketing alongside other duties
  • Business owners who want a consistent style on social media

Frequently asked questions

Don't AI texts sound artificial?

They do if you paste in a prompt and publish the result without reading it. That's why I set the tool up to know your style, and I teach you how to improve the first draft. The final text always passes through a person, so it sounds like your company. Readers don't feel the difference.

Does Google penalise content created with AI?

Google judges whether content is helpful and reliable, not which tool produced it. That's why every text is worth checking, adding your own experience to and correcting facts in. I help you set up a way of working where AI speeds up writing and doesn't lower quality. It is simply a safer approach for your brand.

Can AI also make graphics for my posts?

It can prepare sketches and ideas, and some simple graphics can be made faster. For product photos or your company's image, real photographs are usually better. I advise where an AI graphic makes sense and where it's better to use your own photos. The choice depends on what you sell.

How long will it take to prepare posts with AI?

Every company is different, so I don't give a single number. From experience, the biggest difference is in the first draft: you don't start from a blank page. We check this on your real materials before we put anything in place permanently. Only then can you see the real difference.

Free consultation

Let's talk about your business

A no-obligation chat: I'll tell you what will really bring you more customers and what it costs. I reply within 24 hours.

Piotr Babczyński working on a laptop